Step Up Gym for Kids — Social Motion Videos
A series of motion graphics videos for Step Up kids' gym: programmes (gymnastics, kickboxing, ballet), coaches and offers, in a colourful youthful style aimed at parents.
The challenge
A new kids' gym needed playful visual content explaining programmes and reassuring parents about coaches and safety, on a limited budget and without filming inside the hall.
Venets' role
Motion identity (colours, type, paper cut-outs), copywriting, scene design and animation, music and sound effects.
What we did
Two 50-second videos: a 16:9 version for the website and YouTube and a square version for the feed, presenting programmes, coaches and contact number.
Deliverables
16:9 video • 1:1 video • Motion identity elements • Short story cuts
The result
Consistent introductory content for the launch and campaigns, with a template for new episodes.
